Your name is the product. It is the one account you never bill time to.
Two or three companies get your whole week, and the thing that gets none of it is the reason any of them called you.
The asset nobody is managing
One link, not a site to navigate
Somebody says your name in a meeting and a person types it into a search box ninety seconds later. What they need is one page that says what you run, who you run it for, what you can show, and one way to reach you. One page does that better than five, because a reader who has to click twice to find out what you do usually does not click once.
It shows nothing where you have nothing
Where you give it no proof, the page carries no proof section at all, rather than a logo wall of companies that never agreed to it or a quote nobody said. That rule exists for everyone and it matters most to you: your readers are operators, they know the companies in your market, and one padded claim is the end of the conversation.
The two places people check agree with each other
The colors and the type are saved once, so the page and every picture you post come out of the same look. A person who finds the page and then scrolls your feed in the same minute should be looking at one operator with a point of view, not at two accounts that happen to share a name.
What you can say when you cannot name the client
The standard advice to publish your wins is useless to somebody whose wins belong to companies that have not announced them. Four kinds of material remain, all of them publishable without breaching anything, and all of them stronger than a logo would have been.
The shape, not the logo
A manufacturer doing forty million with a finance team of three is a description, not a disclosure. The size, the sector and the state of the function tell a reader everything they need to place you, and none of it identifies anybody.
The decision and what it cost
What you inherited, what you chose, what you got wrong on the way, and what changed as a result. A correction cannot be written by somebody who was not in the room, which is why it reads as evidence while a list of responsibilities reads as a profile.
The sentence you were given permission to use
One line from a chair or a chief executive, agreed with them before it is published, is worth more than a page of adjectives. Ask at the end of an engagement while the gratitude is fresh and the detail is still true.
The thing you keep having to explain
The question three companies have now asked you in the first month is the most valuable thing you own, because it is the problem your market has and cannot name. Answering it in public is what makes the fourth company call you instead of a search firm.
Three answers, one look, and it is live
- 1
Three answers
Your name, what you do, and who you help, or a site we read it from.
- 2
Approve a look
Three directions drawn on a real post carrying your own name, one already chosen, and the last design decision you make.
- 3
The page goes up, and the posting starts
The page is live at your own address, written from what you told us and edited by typing rather than by asking.
The only proof here that is ours to show
You will not find a testimonial on this page. We hold our own product to the rule it holds your page to, which is that empty proof beats false proof, and the customer stories worth printing are not ours to print without being asked.
What is ours is this: the line at the foot of every page on this site, including the one you are reading, says the concept behind this company was researched and put together with this product. We used it on ourselves before we asked anybody else to. You can decide what that is worth, which is more than you can do with a quote from a stranger.
Questions from people who are the product
I have a profile on a professional network already. Why a page?
Because a profile is a record of jobs you have held, ranked by a platform, next to advertising you do not control. A page is one link you send, that says what you do now, in your own words and your own colors, on an address you own. The profile keeps working. This is what you put in an email signature, a board pack, an invoice and a talk introduction.
Most of what I am proud of is under an agreement. Can I still use this?
Yes, and the page is built for exactly that case. It shows only what you give it, and where you give it nothing the section is absent rather than padded. The section above on writing without naming anybody covers what is left, which is more than most people assume: the shape of the company, the decision you made, the sentence somebody agreed you could quote.
Do I have to post to have the page?
No. The page is part of the plan and it works on its own from the first day. Posting is the half that brings people to it, and the two share one look, but nothing obliges you to publish anything ever. Nothing goes out that you did not approve.
What happens if I take a full time role for six months?
Stop paying and your published page stays online, carrying one small line at the foot saying it was built with LaunchValid, which goes as soon as you are paying again. Scheduling stops while the account is lapsed, and anything already queued waits rather than publishing on its own. When the engagement ends and you come back, the queue picks up where it was.
What does it cost?
$12 a year, which covers the page, twelve posts a month counted across the accounts you connect, your words set on your own pictures in your colors and type, and the assistant you can send a thought to. It carries no credits: having the words written for you or a picture made for you is bought separately, priced on the button before you press it. Renews yearly at $12, and you can cancel anytime. The 30 day money back guarantee can be used once per customer, and it covers a first purchase rather than a renewal.
Have somewhere to send them before they ask.
A page that says what you run and who you run it for, live this week, and a weekly post keeping it in front of the people who hire operators like you.
Put your page up for $12 a yearRenews yearly at $12, and you can cancel anytime. The 30 day money back guarantee can be used once per customer, and it covers a first purchase rather than a renewal.
Building something of your own alongside the engagements? Put the offer on a page and test it
Write one line. See it come back designed.
Type the thing you would post and see it set three ways, before anything asks you for money.