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For professionals

Being easy to find is not the same as shouting.

Somebody was given your name this morning and looked for you, and what they wanted was to read one specific thing you know and see that you are real.

Start for $12 a year Renews yearly at $12, and you can cancel anytime. The 30 day money back guarantee can be used once per customer, and it covers a first purchase rather than a renewal.

Nothing goes out in your name that you did not write

This is the part that decides whether any of the rest is acceptable to you, so it is the part the plan is built around rather than a setting somewhere.

Your sentence, character for character

The usual path here is a typesetter rather than a writer. What arrives on the picture is what you typed, with your wording, your spelling and your punctuation left alone. If a line runs long enough to stop reading well you are told so, and a shorter version is offered on screen, shown and never applied, because they are your words to shorten or keep.

Help is something you ask for, at a price you see first

Having the words written or tightened for you is a separate choice with its cost on the button before you press it. It is never done quietly and billed afterward, and the plan carries no credits precisely so that nothing has to be spent for the plain path to work.

Nothing publishes because a schedule wanted it to

You approve every post before it goes anywhere. There is no streak to protect, no prompt telling you that your audience is waiting, and a month where you had nothing worth saying costs you nothing and is reported to nobody.

Personal branding that is not showing off

Useful is the whole standard

The loud genres are not just distasteful, they are the ones that fail, which is a happier fact than it first sounds: what your field rewards over years is being specific and being right often enough that people remember who said it. That is the same standard you already hold yourself to at work.

Say something only you could have said

A post works when it carries something the reader could not have guessed. A conclusion your field already agrees with is noise however well it is written. The thing you noticed on Tuesday, with the detail attached, is not, because nobody else was there.

Answer the question you keep being asked

The question that reaches you three times in a month is the one your field has and cannot resolve. Answering it plainly is a service to everybody who was too polite to ask, and it happens to be the most persuasive thing you can publish about your own competence.

Leave out the four that damage you

Advice you have not earned, the announcement with nothing inside it, anything a client would not want written down, and vulnerability manufactured for reach. The last one is recognizable at a glance now, and it is the single genre that costs you standing on the way past.

Count the conversations, not the likes

The measure worth watching is whether anybody arrived: a colleague who replied, a referral who already knew what you do before the call, a candidate who applied because of a post. One of those is worth more than a post that traveled widely and brought nobody.

All of that is written out at length, for free, in the guide on what to post and what to leave out. Read it before you decide about us

Setup

Three answers, then it is just writing

  1. 1

    Say who you are and what you do

    Your name, the work, and who it is for, with nothing asked about your voice, your values or your mission.

  2. 2

    Pick the look once

    Three directions shown on a real post with your name on it, one already chosen, and every picture after it matches.

  3. 3

    Write when you have something

    Type it in the workspace, or send it from your phone and get the finished post back with a schedule button under it.

No follower counts on this page

Somebody else growing an audience is not evidence about yours, and a screenshot of a good month is the easiest thing in the world to pick. We have not measured what this does for your reputation and we are not going to imply that we have. The claim worth making is the narrow one: your words go out as you wrote them, in a design you chose once, to the accounts you picked, and only when you press.

Everything else on this page is either a description of what the product does, which you can check against the feature pages before paying, or advice that is free to read whether or not you ever buy anything.

Questions people ask before the first post

I do not want to sound like a marketer. Will this make me sound like one?

Not on the path this plan is built around, because nothing is rewriting you. Your sentence is set as you typed it, and the design is doing the work that would otherwise tempt you into writing like an advertisement. If you do ask for help with the words, you see the result before anything is published and you can throw it away.

What am I supposed to post about?

Keep a running note rather than hunting for ideas. Add a line whenever you were wrong about something, learned a number, heard the same question twice, or turned something down. Thirty seconds each time, and by the end of a month the note holds more posts than you will write. The point is that the material comes from your week rather than from an empty page on a Sunday night.

Do I have to be on every platform?

No. You connect the accounts you actually want to be on, and nothing reaches a platform you did not connect. The twelve posts a month are counted as deliveries across those accounts, so one picture sent to three of them is three of your twelve. Most people are better served by one place they actually read than by six they do not.

How often is often enough?

Twice a week for six months beats ten posts in one week and then silence, because what makes any of this work is being seen more than once by the same people. Judge it after three months rather than after three posts, and judge it on who got in touch rather than on what the numbers did.

My profession has rules about how I may advertise myself.

Then those rules govern what you write, and this publishes what you write. Nothing here makes a claim on your behalf, invents a credential, or adds a line you did not type, which is the part that usually creates the problem. Checking the rules your own profession sets is still your job, and we would rather say that plainly than imply we have handled it.

What do I get for the money?

$12 a year. That covers twelve posts a month across the accounts you connect, your words on your own pictures in your colors and type, a page about you on the web, and an assistant you can send a thought to from your phone. It includes no credits, so writing or pictures made for you are bought separately with the price shown first. Renews yearly at $12, and you can cancel anytime. The 30 day money back guarantee can be used once per customer, and it covers a first purchase rather than a renewal.

Be findable by the people who were told to look you up.

One page that says what you do, and a post a week in your own words. Nothing to perform, and nothing published that you have not read.

Start for $12 a year

Renews yearly at $12, and you can cancel anytime. The 30 day money back guarantee can be used once per customer, and it covers a first purchase rather than a renewal.

Have an offer of your own you would rather test than talk about? Put it on a page and count who acts

Write one line. See it come back designed.

Type the thing you would post and see it set three ways, before anything asks you for money.

Or try one of these:

No account, and nothing to pay.