Plans that scale with your validation

Start free. Upgrade when you need deeper research and exports. No credit card to begin, 150 free credits.

Free
$0/mo
Start your full research
  • 150 credits to start, and 30 days to use them
  • All 15 research sections on one project
  • Concept prototype, investor pack, and product docs
  • Research notebook and action plan
  • A boost finishes any run when credits run low
Start free
Starter
$39/mo
Full research
  • Everything in Free, plus:
  • 600 credits every month
  • Unlimited projects
  • Credits renew every month
Choose Starter
Most popular
Pro
$79/mo
Go deeper
  • Everything in Starter, plus:
  • 1,600 credits every month
  • Advanced research depth
  • Marketplace and team collaboration
  • Export to Word, PDF, Docs
Choose Pro
Business
$199/mo
Your whole team, one credit pool
  • Everything in Pro, plus:
  • 4,600 credits every month
  • Invite your team. Everyone works from one credit pool.
  • Unlimited marketplace tasks
  • Priority support
Choose Business

Need more mid-month? Add a one-time boost in the size that suits you, from 500 credits for $20 up to 5,000 credits for $200. Turn on auto top-up to buy your chosen size whenever you run low. Credits cover research, notebook Q&A, concept generation, and reviews.

Compare every plan

FeatureFree
$0/mo
Starter
$39/mo
Pro
$79/mo
Business
$199/mo
Research
Credits150 to start (one time)600 / mo1,600 / mo4,600 / mo
How long you can generate30 days from sign-upWhile subscribedWhile subscribedWhile subscribed
Research sectionsAll 15 (credits take you partway, a boost finishes)All 15All 15All 15
Research depthStandardStandardAdvancedAdvanced
Research notebook (Q&A with citations)
Pin & share notebook insights
Import your own research (bulk upload/paste)
Action plan & tasks
Export research to Word, PDF, Google Docs
Fundraising materials
Concept & build
Concept studioFull pipelineFull pipelineFull pipelineFull pipeline
Product & engineering documents
Marketplace (hire vetted help)View onlyView onlyUnlimitedUnlimited
Export concepts (wireframes, moodboards, hi-fi)
Test your idea (hosting)
Publish test pages and working apps
Traffic included each month10 GB10 GB30 GB100 GB
Extra traffic when a page takes off$9 for 20 GB, or $19 for 50 GB$9 for 20 GB, or $19 for 50 GB$9 for 20 GB, or $19 for 50 GB$9 for 20 GB, or $19 for 50 GB
Keep my pages live (add traffic automatically)
Collaboration
Projects1UnlimitedUnlimitedUnlimited
Team collaboration (scoped access)
Account team with pooled credits

Research depth: Advanced plans dig deeper, with more thorough analysis on every section. Legal and tax sections become available for export after professional validation.

Start validating your idea

No credit card, 150 free credits, and your ideas stay yours.

Start free