Guides
Two questions. Nobody arrives with both at once.
Either people cannot find you, or you cannot tell whether they want what you are selling.
Getting found, and getting hired
For when the work is good and nobody outside the room knows it.
Social media without a marketing team: a system one founder can run
Batch instead of posting daily, choose two platforms, and turn one thing you learned into a week of posts.
Read the guideLinkedIn post ideas for founders: six that work, and what to leave out
Six kinds of post that work for founders, a worked opening line for each, and what to leave off.
Read the guideHow to post a PDF carousel on LinkedIn
LinkedIn calls it a document post. How to make the PDF, upload it, and design pages people actually swipe.
Read the guideWhat is AI UGC, and does it actually work
What the phrase means, what it is good at, and the two places it reliably fails.
Read the guideHow to make UGC style ads without a creator
What to put on screen instead of a presenter, and how to write the thirty seconds around it.
Read the guideFaceless video marketing for a small business
Video marketing when you do not want to be on camera, and would rather it did not look like a template.
Read the guideTikTok scheduler: how to post video to TikTok on a schedule, without living in the app
What TikTok takes, the vertical file it wants, a weekly rhythm one person can hold, and how to run it without a phone in your hand.
Read the guideYouTube Shorts for a business: under a minute, vertical, and on a calendar
Why under a minute is the line that matters, what a Short needs in its first two seconds, and how to keep a calendar without editing every week.
Read the guideThreads for a business: 500 characters, pictures, and a queue that runs itself
What the 500 character limit changes, which pictures carry, how to plan a week in one sitting, and how to queue it all without a marketing team.
Read the guideThe startup one pager: what goes on it, and what does not
The seven things that belong on one page, what to cut, and when to send it instead of a deck.
Read the guideFounder market fit: why the right founder for this market matters
The four advantages that actually count, and how to assess yours without flattering yourself.
Read the guideHow to get international clients for your agency, and get paid
Where funded work abroad sits, how to win it, and the three real routes to getting paid.
Read the guideHow to monitor competitors without guessing what they are thinking
The five pages worth watching, how often to check each, and why a change never tells you why.
Read the guideFinding out whether people want it
For when you are about to spend months on something nobody has paid for yet.
The product market fit survey and the Sean Ellis test, explained
The one-question survey that tells you whether you have product market fit, and the 40 percent bar.
Read the guideMarket research for startups: a checklist with cited sources
A practical, sourced checklist for startup market research: demand, competitors, customers, and costs.
Read the guideHow to validate a business idea before you build
Define your riskiest assumption, talk to real customers, and test demand for real, in a week.
Read the guideHow to run a fake-door test with a waitlist landing page
Prove real demand with a waitlist landing page before you build a thing.
Read the guideHow to build an investor pitch deck from research, not a template
The slides investors expect, why evidence beats a pretty template, and the one thing that sinks most decks.
Read the guideHow to prepare your Y Combinator or Techstars application
What YC and Techstars actually screen for, and a checklist to prepare an application backed by real evidence.
Read the guideThe pre-seed fundraising checklist for first-time founders
What to have ready before you raise your first round, and why evidence beats a flashy deck.
Read the guideHow to write a startup business plan investors will not pick apart
Why the standard template fails a startup, what investors check first, and where each number should come from.
Read the guideProduct market fit: what it means and how to know you have it
The definition, the signals that mislead, how to measure it, and what changes once you have it.
Read the guideProduct requirements document: what to hand a builder before they build
What goes in a PRD when you are the founder rather than a product manager, and how to hand it to a developer.
Read the guideHow to find leads on LinkedIn without paying for expensive tools
Start with the people who already know you, mutual connections, and people who engaged with your posts.
Read the guideLinkedIn weekly invitation limit: rules, caps, and safe sending
How LinkedIn caps invitations, what happens when you hit the limit, and how to keep your account safe.
Read the guideHow to get consulting clients on LinkedIn as a solo founder
Turn your professional background and research into advisory and consulting conversations.
Read the guideWhy you need a separate domain for cold email, and how to set it up
Protect your primary company address by registering secondary sending domains in your own name.
Read the guideHow long to warm up a domain before cold email, and the ramp schedule
A realistic warmup schedule and daily limits to keep your cold sending address out of spam.
Read the guideExecutive personal branding for B2B founders and tech leaders
How CEOs and B2B leaders build authentic authority on LinkedIn without spending hours writing posts.
Read the guideSafe LinkedIn automation: rules, limits, and residential proxy setup
Why browser automation extensions get restricted, and how founder-approved outreach with residential proxies protects your account.
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